# Know what members want. Before the general meeting.

> Member feedback in short AI conversations. Febaso asks follow-ups, groups answers into themes with quotes for the board and the general meeting, and tells members what changes.

Web page: https://febaso.com/use-cases/member-feedback · Updated: 2026-10-14

A short conversation instead of a long questionnaire. The board sees the themes, members hear what came of it.

- A short conversation, not a long questionnaire
- Themes with quotes for the board
- Members hear what changes

## What is member feedback research?

A member feedback study asks members what they think of the association: the services, the events, the membership fee, and what they would miss. It helps the board choose what the association invests in.

- **Ask when there is something to decide.** Not just once every few years, but before a decision: a new service, the budget, the general meeting.
- **Ask those who leave too.** A short conversation when someone cancels shows what members miss, while you can still do something about it.

## From a question from the board to a decision.

1. **Say what you want to know.** In one sentence, for example before the general meeting. Febaso writes the questions, with a follow-up where the why matters.
2. **Members answer in a conversation.** On their phone or computer, whenever it suits them, in their own language.
3. **The board decides, members hear it.** Febaso lays out the themes, with quotes for the general meeting. Whoever raised something gets a message.

## A member feedback study, from start to finish.

Make an interview, take it as a member and see what happens to your answer. Two minutes, with made-up data.

### What one round yields (Example data)

Member feedback 2026 · Northwind Association. Northwind Association, Sanne and every answer here are made up for this demo.

| Theme | Raised by | In their words |
| --- | --- | --- |
| Events: always too far away | 74 members | "From where I live, a two-hour evening costs me a whole day." |
| Events: too often during the day | 29 members | "I can't leave my practice during the day." |
| Fee: unclear where it goes | 48 members | "I pay more every year, but I don't see what I get for it." |
| Member portal: logging in often fails | 33 members | "I've requested a new password three times." |
| Knowledge: journal and webinars | 61 members | "I watch the webinars back on the train. That's what I get the most out of." |

## A member study that ends up in a drawer.

| Today | With Febaso |
| --- | --- |
| A long questionnaire, with a low response. | A short conversation members finish. |
| A satisfaction score for the general meeting, without an explanation. | The why, in the member's own words. |
| Open answers nobody reads. | Themes with counts and quotes, ready for the board. |
| Members who leave and never tell you why. | What members miss, while you can still act on it. |
| Members never hear what happened to their opinion. | An update to those who raised it, in their own language. |

## Privacy and trust

- **Processing in the EU.** And never used to train AI models.
- **Anonymous when you choose.** You choose per interview whether answers are anonymous. Anonymous means you never see who said what.
- **Open about the AI.** Members know from the first message that they are talking to an AI.
- **Traceable.** Every theme shows the count and the verbatim quotes.

[Read how we handle privacy](https://febaso.com/privacy)

## Frequently asked questions

### How often should you run a member feedback study?

Short and more often rather than long and once every few years: before a decision, after an event, or when someone cancels. Ask the core questions every round, and you see per theme whether it grows or shrinks.

### What questions do you ask in a member feedback study?

For example how likely someone is to recommend the association to a colleague in their field, what membership gives them, which services they use and what they would miss. Febaso asks a follow-up when an answer stays vague.

### How do you keep the response up?

Keep it short, ask at a moment that matters, and show members what happened after the previous round. Whoever notices their opinion makes a difference takes part again next time.

### Can we use the results for the general meeting?

Yes. You share the themes with the counts and the verbatim quotes in a report, without names. So the board backs a decision with what members said themselves.

### Is it anonymous?

When you choose anonymous, names are never next to answers. Whoever wants to hear back leaves a contact detail that is stored separately from the answers. In a very small group an answer can be recognisable by its content; we look at that together when setting up.

### Can we also ask members who leave why they go?

Yes. A short conversation when someone cancels works the same way as a member study, and the themes show what members miss. So you hear it while you can still do something about it.

### What does it cost?

Setting up your first interview is free. After that it depends on the number of members and languages: email us roughly how big your association is, and you'll hear back within one working day.

## Start with one question to your members, or meet us first.

In a thirty-minute intro we discuss your association, show Febaso live and agree on a first round. Rather start yourself? Set up your first interview for free.

- [Book an intro](https://febaso.com/use-cases/member-feedback#contact)